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Should You Advertise with Google Ads During a Recession?

By advertising with digital Ads during a recession, you can reach customers who are already interested in what you offer.


ou’re a business owner. You’re in the thick of it, trying to make ends meet. You’re doing everything you can to keep your head above water. So when you hear that now is the time to advertise with Google Ads, your initial reaction might be to say, “thanks, but no thanks.”

But what if we told you that Google Ads could be effective during a recession? That’s right. You can actually make more money by advertising online during a recession.

How is that possible?

It’s all about targeting the right customers. By advertising with digital Ads during a recession, you can reach customers who are already interested in what you offer. You can also target customers based on location, age, and interests. In other words, you can target customers who are most likely to buy from you.

So if you’re a business owner looking for ways to increase sales, advertising with Google Ads may be the right move for you. Read on to learn more.

Use Your Marketing Budget Wisely in a Recession

There’s no doubt that a recession can be a tough time for businesses. But it can also be an opportunity to get ahead of your competitors. As we enter an economic downturn, many businesses wonder if they should continue investing in online marketing. The answer is yes! Even though you may have to adjust your budget, you can still use many effective marketing strategies to reach your target audience while staying on budget.

Times may be tough, but that doesn’t mean you should stop spending money on marketing. In fact, it’s more important than ever to make sure your advertising budget is spent with good measure.

Think about it this way: a well-executed online marketing campaign can generate many leads for your business, even in a recession. And the best part? Many of these leads will be low-cost or even free.

So how do you make sure your marketing budget is spent effectively? Here are a few tips:

  • Make a plan. Don’t just throw money at random ads and hope they work. Have a specific goal in mind, and make sure your ads are directed at achieving that goal. Also, set a realistic budget.
  • Target the right audience. Don’t waste your money advertising to people who aren’t interested in your product or service. Make sure your ads reach the right people.
  • Track your results. Make sure you are tracking the results of your ads so you can see what’s working and what’s not. Adjust your strategy accordingly.
  • Target the right keywords. This is especially important during a recession, because people are more likely to search for bargains and deals.

Short-Term Strategies for Online Marketing During a Recession

There are a few short-term strategies you can deploy to help reduce the impact of a recession on your online marketing budget:

  1. Tighten your targeting: Make sure your ads are only being shown to people who are likely to be interested in what you’re selling. You can do this by narrowing down your audience demographics, using keyword targeting, or using remarketing lists.
  2. Scale back on long-term campaigns: If running campaigns that take a few months to show results, consider scaling them back until the recession is over.
  3. Increase your budget for short-term campaigns: Now is a good time to invest in campaigns that will show results quickly, such as paid search and social media advertising.
  4. Rethink your entire marketing strategy: Take a holistic view of your marketing efforts and see where you could make cuts or changes to free up some money for online advertising.
  5. Focus on mobile SEO. While no two recessions are the same, studies point towards increased mobile phone use during a recession. In the fourth quarter of 2008, the U.S. wireless data industry continued to disregard the recession and expanded 7.3% quarter over quarter. According to the market research firm Chet Sharma Consulting, revenues from mobile data services surpassed $34 billion in 2008. Additionally, since 2015, Google has favored mobile-friendly websites, and we’ll see more of this during the recession.

Long-Term Strategies for Online Marketing During a Recession

Another strategy is to focus on long-term goals. Even though you may not see immediate results, investing in online marketing now will help you build a strong foundation for the future. You can also take advantage of lower costs by investing in tools and resources that will help you save money in the long run.

Focus on quality over quantity. Instead of trying to reach a large audience, focus on creating content that is relevant and engaging to your target market. This will help you build a loyal customer base that is more likely to convert into sales.

But there are some long-term strategies you can put in place to make the most of your advertising budget. Here are a few things to keep in mind:

  1. Make sure your website is optimized for SEO.
  2. Increase your budget for PPC campaigns.
  3. Invest in website development and UI/UX design for website responsiveness and optimal user experience.
  4. Focus on long-term SEO and PPC campaigns.
  5. Keep your website updated and relevant.

Finally, remember to measure your results. By tracking your progress, you can adjust your strategies and budget to ensure you are getting the most return on your investment.

By following these strategies, you can ensure your business continues to grow, even during an economic downturn.

Overall Guidance for this Recession

When it comes to your business, you should think about ways to be efficient with your spending. That being said, you shouldn’t cut your entire online advertising spend just because there’s a recession.

Instead, take a look at your overall marketing budget and figure out where you can trim. There are definitely some areas where you can cut back, but online advertising shouldn’t be one of them.

In fact, now is the time to double down on your online marketing efforts. Why? Because people are spending more time online than ever before. And that means they’re also seeing more ads.

So if you want to ensure your business is getting in front of as many people as possible, you need to ensure you’re still advertising online. Just be smart about it and don’t overspend in other areas so you can afford to keep your online ads up and running.


Recessions can be challenging, but staying on top of your online advertising can help you navigate the choppy waters. Now might be the perfect time to invest in Google Ads, especially if you have a tight marketing budget.

By investing in Google ads during a recession, you can make the most of your digital marketing budget while also reaching a wider audience. And with the right short-term and long-term strategies, you can make the most of your investment in Google Ads.

Ready Ads is a team of problem solvers that has grown with our clients for nearly two decades by staying flexible, curious, and always approaching problems with a start-up mindset. Our Monrovia, CA team specializes in creating and promoting custom websites for local businesses with SEO, social media, and PPC Advertising to increase their online presence.

Our philosophy toward every new client, regardless of who they are, has been the key to our continued success. We approach every client with the same seriousness and tenacity as our very first one. Talk to our team today to learn more.

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